If there was any doubt that GOT7 was all grown up, their new album will prove it.

This album was not quite what I expected considering how Flight Log: Departure sounded.  It’s not that the tracks of that EP sounded the same, but there was unity of sound there than there is here.  Not that that’s a bad thing; given the longer runtime, varying things up a bit allows the listener not to get bored with the music before the end as well as showing that the group is capable of more than just tracks that are meant to let them dance and look hot for their fans.  In fact, the slower songs are where the group really shines; they give better harmonies and more emotive lead vocals, making for a better connection with the listener.  Of course, a song like My Home which switches back and forth between the slower and faster beats is a winner because you get the best of both worlds.  The overall production is a little busy at times and a little generic at others, but it usually manages to find a happy medium.

The vocal performances are fine.  There are times at which you can tell Jackson might be going for the popularized trap sound is his flow and delivery, but it never sounds silly or put on to the point that you’re cringing.  The singers are excellent and distinguish themselves well, so much so that we are better able to get individual flavor of style from them.  This set actually has me looking forward to the inevitable GOT7 solo promotions that will be coming in the next few years.

Lyrically (from what we can tell; we’ll update once full translations come out if we’re wrong) what we got from Hard Carry is somewhat emblematic of the entire project.  Songs that have a lot of English lines in them don’t seem to work as well as the ones that are purely Korean and the faster songs seem to abandon cohesion for lines that sound good.  Again, we attribute some of this to differences between Korean and English writing conventions, but some of it is clearly just sloppy.  It doesn’t make the songs that have this trait awful, but it might make you gravitate to the better written ones on the set.

Overall, the album manages to still carry a lot of youthful energy but loses some the innocence (in the best way) as they seem more in touch with themselves as artists as well where they’re fans are in their musical lives.  Our favorite tracks are Boom x3, Prove It, Mayday, and My Home with the most skippable tracks being No Jam and Who’s That due to how generic they sound in comparison to everything else on the album.

Advertisements