Here.  For.  It.

Controversy over bullshit name changes notwithstanding, the iKONICS have to happy with the return of their favorite group and, we have to say, so are we.  One of the weirdest things about iKON’s debut is the fact that the group seemed to be doing music meant for much younger listeners.  There were exceptions but, whether it was the song constriction or the videos, a lot of their songs just seemed off for a group of guys that, at the time, ranged in age from 19 to 22 (even taking into account the cultural difference on age).  That seems to have been corrected, though, as the group has changed their style in both the visual and track department and this seems to suit them much better.

The guys give us a lot of solid brags that work with their personas and their history as performers.  They bring in some shout outs to BIGBANG (of course), tell us they want no new friends, and remind you that they aren’t even checking for you anyway so stay in your lane.  The lyrics are a little hard to unpack at times because some of the references are tied to Korean culture and others are tied to things that the members have said in the past that you may not have caught if you are not an avid Kshow watcher, but the points still come across and everything hangs together.

The production on the track is just right; iKON has had a habit of putting out either underproduced or overproduced track, but this one gives you a good listen without going too far into the chaos spectrum.  Even the switch-up near the end works and offers a differing reference point for the direction the song could have gone.  The members, though, really bring this track to life as their smiley (and somewhat sexy) bravado lets everything come across strong without it being over the top.

Translated lyrics from Kagasa.

Lyrics:
Yeah yeah yeah
Yeah yeah yeah

BLING BLING
Total cool kids
BLING BLING It’s blinding
24K

BLING BLING
Total cool kids
BLING BLING It’s blinding
24 o’clock

We’ve kind of gone all out on this song
Any humility in our bones is dead
We party like unemployed bums
I don’t remember
When I was just a tadpole
Fill up the glass and give a toast
Like the bourgeoisie–okay
“Why don’t you be richer than my company” (1)
That’s me–okay

lt’s showtime look and see who’s here
We’re stirring up an explosive cocktail (2)
Decked out from head to toe
Going all the way to the end (3)
We’re Koreans that know how to play

Make sure you’ve got your style
Take a sip to wet your lips
‘Til we lose our minds let’s go all night long

All the girls now get low (4) tell me
let me know
And dial 911 because we’re arsonists

BLING BLING
Total cool kids
BLING BLING It’s blinding
24K

BLING BLING
Total cool kids
BLING BLING It’s blinding
24 o’clock

Shining on the East Sea
Shining on the West Sea
Shining wherever we go
I’m pretty cool, if I may say so myself (5)
Like a fish in water–splish splash

Whatever you may say to me
I won’t mind it at all
My future’s so blight, it’s blinding
Buying up more sunglasses
I don’t care to shake the hands of
Guys I’m not friends with
It’s cold–makes me clear my throat
One eye smile and bam
I’m tempting your girl
Drowning in applause, we’re everywhere

The main character of this move
That’s me
Gold, silver, precious stones in my pockets
I never miss out but then I never pull out either
Causing an uproar we’re slick and suave Koreans

Make sure you’ve got your style
Take a sip to wet your lips
‘Til we lose our minds let’s go all night long

All the girls now get low tell me
let me know
And dial 911 because we’re arsonists

BLING BLING
Total cool kids
BLING BLING It’s blinding
24K

BLING BLING
Total cool kids
BLING BLING It’s blinding
24 o’clock

Shining on the East Sea
Shining on the West Sea
Shining wherever we go
I’m pretty cool, if I may say so myself
Like a fish in water–splish splash

Necklace and earrings BLING BLING
My rings and shoes are BLING BLING
From my head to my toes
Extravagance on extravagance yeah
From night to the morning
We’re going to party party party

Champagne pop pop pop
Cheers clink clink clink
Everyone ddae chang chang chang (6)

Uh uh uh uh oh
BLING BLING
Yeah yeah
BLING BLING it’s blinding
24 o’clock
BLING BLING
Yeah yeah
BLING BLING
BLING BLING
BLING BLING

Translator’s note:
(1) A phrase from one of Hanbin’s infamous freestyle raps during SMTM3; he got a lot of hate for it at the time, but he himself parodied it once in Born Hater (written on his hat) and here again.

(2) Literally translated is Bomb Shot, a soju shot dropped into a beer glass.

(3) Part of the lyrics from the chorus of Bobby’s lGO

(4) Get low–part of the lyrics from the bridge of Big Bang’s BANG BANG BANG

(5) Dunhoe said this during the interview prior to the release of this song, that as he watched himself performing BLING BLING that he thought, “Oh, we’re pretty cool, if I say so myself.”

(6) Ddae Chang refers to an audience cheering/singing along to a song’s lyrics loudly

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