The first track on his Sing For You freEP, Julian King sings about getting the loving without all that pretending that this is going to last forever stuff.  While the way we summarize it sounds a little callous, King delivers the message in a seductive and honest manner, basically stating that he’s not going to lead you on about what he wants.

The visual shows scenes of the singer out on a date (which runs a little counter to the song) intercut with scenes of him performing the song and dancing on a rooftop.