Kendrick Lamar won two Grammy awards the other night and he is capitalizing on that post awards night Google check with new fire.

In The Blacker The Berry, Lamar covers the subjects of racism, self-hate, injustice, inequality, and hypocrisy.  In deep, thoughtful, and angry rhymes, the rapper spits his truth over a raging production before things smooth out in what is obviously the intro to another track on his upcoming album.  We have heard Lamar talk a lot about the social journey of himself and the Black man at large over the last few months and it has us thinking his new project will be a thought-provoker like Forest Hill Drive.