Spoiler alert: prepare a box of tissues.  You’re gonna need it.

As a tribute to the victims (mostly secondary school students) of the Sewol Ferry accident and their families, new group The Ark reminds us that when the ones we love are taken away we never expect it.  Focusing on the relationship of a mother and daughter as they go through their day, the visuals are simple but poignant.  The reflective nature of the visual is striking and will touch the coldest heart.  It’s a jarring affect, the happy music set against the story of the video, but it manages to work somehow.  We don’t know if the song was actually meant to commemorate this horrible accident or if the group took the opportunity of their debut to pay their respects, but we like the message behind it.

Hit the [CC] button in the player to see the lyrics.